Pinkberry, LA and New York

After what turned out to ultimately be a quixotic drive across town to a meeting that got cancelled while I was waiting for it to start, I decided that a stop to finally try Pink Berry, the Korean frozen yogurt place poised to soon multiply across LA, would be a good way to rescue the afternoon. I can never get enough fro-yo but this, like most all desserts for me, always means chocolate. Pink Berry prides itself on offering only two flavors, Green Tea and Original, and since I'm not typically a fan of the flavors used widely in Asian desserts (you can keep all your lycheess and dorians), I was slightly disappointed not to find my favorite flavor on offer. A few bites into my small cup of Original was enough to change my mind. The taste is fresh, not too sweet and slightly tart. It reminded me very much of a lemon cream or perhaps the taste of Key Lime Pie. This being LA, I guess I shouldn't have been too surprised to find they have their own doorman, the better to manage what I've heard can be a line that normally snakes down the sidewalk. What next, a valet?

Pink Berry
868 Huntley Dr (just south of Santa Monica Blvd)
West Hollywood

UPDATE:

I musn't forget to mention that I stopped in at the first NYC branch of Pinkberry for a taste of home back in the fall. There's no doorman yet, much less lines down the street, but the place did have a few mid-day customers. It's on a stretch of W 32nd St lined with Korean barbecue restaurants. I understand that stores in the upper 80s, Soho and Chelsea (naturally) are also set to open, among others. I guess if Pinkberry can make it in WeHo, they can make it anywhere.

Pinkberry
7 W 32nd St (between 5th and Broadway)